Continuing the series of ‘The Seven P’s’ this blog focuses on a key element which is often overlooked but can be the difference between marketing success and failure – your people!
A couple of recent TV shows have recently come back on our screens which hammer home the message of how important people are within the marketing mix. Ramsey’s Kitchen Nightmares and Undercover Boss are perfect examples of how good people can elevate a brand above its competitors whilst bad people (or I should rather say unmotivated people) can ensure that a customer never buys from your company again. And don’t think that you do not need to read this if you just work for yourself as a sole trader – YOU are still a key element of your marketing mix, so read on!
