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	<description>Marketing For Results</description>
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		<title>A to Z of Marketing: K = KISS</title>
		<description><![CDATA[For those who have worked within a marketing environment before will recognise the KISS principle – which is an acronym for Keep It Simple Stupid.  Basically it means exactly what it says – just keep your messaging as simple as possible.]]></description>
		<link>http://www.opportunitymarketing.co.uk/blog/2012/02/a-to-z-of-marketing-k-kiss/</link>
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		<title>February 2012 Top 5 Marketing Tips</title>
		<description><![CDATA[1. "What" before "How"
2. Create a habit
3. Work out your averages
4. Nail the proposition
5. Control the environment]]></description>
		<link>http://www.opportunitymarketing.co.uk/blog/2012/02/february-2012-top-5-marketing-tips/</link>
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		<title>A to Z of Marketing: J = Jelly (Effect)</title>
		<description><![CDATA[The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business.  This week we look at J = jelly (effect).  If you would like to talk to a marketing consultant about any of the material featured in this series of blogs, [...]]]></description>
		<link>http://www.opportunitymarketing.co.uk/blog/2012/01/a-to-z-of-marketing-j-jelly-effect/</link>
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		<title>A to Z of Marketing: I = Inbound Marketing</title>
		<description><![CDATA[The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business.  This week we look at I = inbound marketing.  If you would like to talk to a marketing consultant about any of the material featured in this series of blogs, [...]]]></description>
		<link>http://www.opportunitymarketing.co.uk/blog/2012/01/a-to-z-of-marketing-i-inbound-marketing/</link>
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		<title>A to Z of Marketing: H = Hubspot</title>
		<description><![CDATA[The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business.  This week we look at H = hubspot.  If you would like to talk to a marketing consultant about any of the material featured in this series of blogs, or [...]]]></description>
		<link>http://www.opportunitymarketing.co.uk/blog/2012/01/a-to-z-of-marketing-h-hubspot/</link>
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		<title>January 2012 Top 5 Marketing Tips</title>
		<description><![CDATA[1. Go Viral
2. Data Holds the Key
3. Forecast Performance
4. Keep Abreast of Technology
5. Plug the Bucket!]]></description>
		<link>http://www.opportunitymarketing.co.uk/blog/2012/01/january-2012-top-5-marketing-tips/</link>
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		<title>A to Z of Marketing: G = Google</title>
		<description><![CDATA[The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business.  This week we look at G=Google.  If you would like to talk to a marketing consultant about any of the material featured in this series of blogs, or would just [...]]]></description>
		<link>http://www.opportunitymarketing.co.uk/blog/2012/01/a-to-z-of-marketing-g-google/</link>
			</item>
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		<title>A to Z of Marketing: F = Financials</title>
		<description><![CDATA[The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business.  This week we look at F=Financials.  If you would like to talk to a marketing consultant about any of the material featured in this series of blogs, or would just [...]]]></description>
		<link>http://www.opportunitymarketing.co.uk/blog/2011/12/a-to-z-of-marketing-f-financials/</link>
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		<title>A to Z of Marketing: E = Exhibitions</title>
		<description><![CDATA[The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business.  This week we look at E=Exhibitions.  If you would like to talk to a marketing consultant about any of the material featured in this series of blogs, or would just [...]]]></description>
		<link>http://www.opportunitymarketing.co.uk/blog/2011/12/a-to-z-of-marketing-e-exhibitions/</link>
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		<title>A to Z of Marketing: D = Database</title>
		<description><![CDATA[The A to Z of marketing is designed to give you a flavour of the multitude of components that need to be considered when marketing  a business.  This week we look at D=Database.  If you would like to talk to a marketing consultant about any of the material featured in this series of blogs, or would just [...]]]></description>
		<link>http://www.opportunitymarketing.co.uk/blog/2011/12/a-to-z-of-marketing-d-database/</link>
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